Abhinav Mathai
- Role
- Associate Programmatic Manager - Ad Cloud Digital Marketing at Adobe
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Abhinav Mathai
My corporate career started out at IBM as a System Admin in Linux. Honestly I had a…
Experience
Associate Programmatic Manager - Ad Cloud Digital Marketing
Jul 2021 — Present
Currently handling Search & Programmatic side of business for Top Tier 1 clients in UK region - Spearhead strategic discussions with key stakeholders and agency partners, to increase ROI using varied strategies with 70% increments in spends QOQ, from account development to efficient product adoption - Ensuring all the KPl\'s are met on a regular basis with proper campaign setup, implementation & interacting with tech team - Providing Trainings to Client & CSM\'s on Adobe tools & how it could leveraged - Responsible in handling POC end to end - Providing in-depth analysis of markets, latest industry trends & tapping onto competitors to improve strategic planning. Handled clients of around $1M
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