Abhinav Jaiswal

About Abhinav Jaiswal

As Senior Manager – Practice Development & Communications at Saraf and Partners, I lead strategic initiatives across business development, client relationship management, communications, and knowledge systems. My role focuses on targeted client mapping, cross-practice growth strategies, brand positioning, and firm-wide visibility through structured and insight-led engagement. Prior to this, I served as Manager – Knowledge Management & Corporate Communications at DSK Legal, where I was responsible for driving corporate strategy, strengthening the firm’s brand, and enhancing internal knowledge sharing. During my tenure, I contributed to a significant improvement in content visibility, internal efficiency, and client outreach. Certified in Advanced Corporate Strategy, Brand Management, and Strategic Management from IIM Bangalore, I bring a data-driven, client-centric approach to law firm management. An advocate by qualification, I hold an LL.M. in Criminal Law and a BA LLB (Hons.) from Amity, and have been honoured with the “Shri Baljit Shastri Award” and named one of Forbes India’s Top Law Firm Management Professionals in 2024. I’m passionate about creating sustainable growth frameworks, building strong market visibility, and enabling collaboration across legal, BD, and communications functions. Let’s connect to exchange ideas or collaborate at the intersection of law, strategy, and communication.

Experience

1. Senior Manager (Practice Development & Communications)

   Saraf And Partners

   Jun 2025 — Present · Delhi, IN

   As Senior Manager – Practice Development & Communications at Saraf and Partners, I work closely with leadership to drive strategic growth initiatives, enhance the firm’s market positioning, and strengthen client relationships. My role focuses on targeted client mapping, business development, internal and external communications, and firm-wide visibility across key practice areas.Key Responsibilities:Driving firm-wide business development and client engagement initiatives.Supporting partners with pitches, proposals, and strategic client communications.Leading targeted client mapping and relationship-building efforts.Managing internal and external communications, branding, and media relations.Enhancing the firm’s digital presence, content strategy, and thought leadership.Coordinating cross-practice collaboration to support growth and visibility.Overseeing knowledge management and market intelligence for strategic planning.