Abhinav Gupta

About Abhinav Gupta

I have an MBA degree in Marketing and Business Analytics from Manav Rachna International Institute of Research & Studies, where I won several awards and certificates for my academic and extracurricular achievements. I have also completed certifications in The Fundamentals of Digital Marketing by Google and Anti-Money Laundering and Code of Conduct by American Express. I am passionate about solving complex problems with data and analytics, and I am always eager to learn new skills and techniques to enhance my marketing performance and customer experience.#Freelance #FreelanceEmailMarketing #EmailMarketing

Experience

1. Email Marketing Manager

   AXA XL

   Mar 2026 — Present · Gurugram, IN

   I lead the Global Email Marketing at AXA XL• Define high-level marketing automation strategies, planning and project priority.• Create triggered Eloqua campaigns, forms, landing pages, emails and other means to support marketing objectives and external communications.• Develop appropriate Marketing Automation campaigns around purpose, including: welcome campaigns, lead acquisition, product, sales nurture, cross-sell, event registration and follow-up campaigns.• Oversee governance on Anti-Spam legislation and opt-in/opt-out processes across key countries and regions. • Collaborate with colleagues from across disciplines, products, and countries. • Drive marketing automation adoption across the global team; including training, support and self-service.• Manage data integrations between Eloqua and other marketing technology, leveraging Eloqua as a center for contact level marketing information. • Stay up to date on email marketing best practices and share learnings across the team to mature AXA XL’s marketing practices.• Employ segmentation, A/B testing, data analysis, and data quality management.• Govern contact level data, importing/exporting, create segments, contact fields and advise on touchpoint governance.• Analyze campaign results and report insights to stakeholders.• Administer all external marketing emails using Eloqua• Responsible for the governance of over database contacts and maintaining a standard for field inputs• Manage and implement the unsubscribe procedure according to CAN-SPAM laws and GDPR• Share email analysis with internal marketing departments and offer best practices on improving KPIs.

Education

• Manav Rachna International Institute of Research & Studies

  Master of Business Administration - MBA, Marketing & Business Analytics

  2018 — 2020

• Delhi University

  BCOM (H), Commerce

  2013 — 2017