Abhinav Dey
Measurement Expert | Skier by Passion| Case Studies with Meta & Google | Speaker at Google Analytics Summit 2025
- Role
- Manager - Growth & Analytics at Axis Max Life Insurance Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Abhinav Dey
As a Senior Manager at Axis Max Life Insurance’s D2C business, I drive growth with data…
Experience
Manager - Growth & Analytics
Axis Max Life Insurance Limited
Feb 2024 — Present · Gurugram, IN
Highlights- Published case studies with Meta & Google achieving 10% CPC reduction via S2S integrations- Featured in a VWO case study with 200+ A/B tests lifting conversions by 10%- Speaker at Google Analytics Summit 2025- Built several insightful automated BI reports which helped reduction of CPC by 40% making it a bread & butter for the division- Spearheaded impactful projects - Lead Scoring, Anomaly Detection, Markov Attribution, S2S integrations, Theme enablement using CRO Tools
Education
SRM IST Chennai
Bachelor of Technology - BTech
Skills
- Cross-Functional Team Leadership
- Dna
- Cell Culture
- Bioinformatics
- Protein Expression
- Plant Tissue Culture
- Microbiology
- Confocal Microscopy
- Biostatistics
- Protein-Protein Interactions
- Cross-Cultural Teams
- Proteomics
- Cell
- Agarose Gel Electrophoresis
- Protein Chemistry
- Cross-Cultural Communication Skills
- Cell Biology
- Emotional Intelligence
- Structural Biology
- Biophysics
- Membrane Biology
- Biotechnology
- Protein Purification
- Virology
- Fluorescence Spectroscopy
- Western Blotting
- Pcr
- In Vivo
- Fluorescence
- Rna Isolation
- Molecular Biology
- Fluorescence Microscopy
- Sds-Page
- Hla Typing
- Science Communication
- In Vitro
- Molecular Cloning
- Mass Spectrometry
- Biochemistry
- Systems Biology
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