Abhinav Mukherjee

About Abhinav Mukherjee

With over 14 years of experience in the IT industry, I specialize as a Salesforce Marketing Cloud (SFMC) Technology Architect & Consultant, driving end-to-end digital transformation for global enterprises. I design and implement multi-cloud, omni-channel MarTech solutions leveraging the Salesforce ecosystem, helping brands deliver personalized, connected, and data-driven customer experiences.As an integration and architecture expert, I bring deep expertise in connecting Marketing Cloud with Sales & Service Cloud, Data Cloud, Web Analytics platforms, and external APIs—enabling seamless customer journeys and actionable insights. I hold multiple Salesforce certifications including Marketing Cloud Personalization, Intelligence, and AI, and bring extensive hands-on expertise across SFMC and Data Cloud.My domain experience spans Life Sciences & Healthcare, Banking & Insurance, Retail & Consumer Goods, and Travel & Hospitality, where I have led large-scale, cross-functional programs and successfully delivered complex, global implementations.Beyond solution delivery, I actively contribute to capability building, pre-sales, service offerings, and thought leadership, guiding organizations in adopting best practices, scalable architectures, and emerging AI-driven innovations.I am passionate about bridging technology, strategy, and business outcomes—helping organizations unlock the full potential of Salesforce to build stronger customer relationships and achieve measurable growth.

Experience

1. Technology Architect

   Cognizant

   Apr 2022 — Present · Kolkata, IN

   Led global offshore teams to deliver end-to-end SFMC implementations across Plan, Design, Build, Test & Deploy phases.Collaborated with business owners and architects to align marketing strategy with scalable MarTech solutions.Designed Data Models, Contact Builder schema, audience segmentation, and data harmonization for personalized campaigns.Managed multi-cloud integrations with Sales/Service Cloud, APIs, and external data platforms.Directed end-to-end testing of journeys, automations, and personalization campaigns, ensuring smooth deployments.Published solution design docs, integration blueprints, and campaign architectures to maintain delivery excellence.Proactively identified risks, managed dependencies, and delivered executive-level status reporting.

Education

• St. Thomas' College of Engineering & Technology 122

  B.Tech, Electronics & Communication Engineering

  2007 — 2011

Skills

• Web Services
• Angularjs
• Java Enterprise Edition
• Java
• Javascript
• Jquery
• J2ee
• Kofax
• Ibatis
• Jdbc
• C
• Sql
• Restful Webservices
• Core Java
• Ext Js
• Javafx
• Pl/Sql
• Spring Batch
• Sales Force Marketing Cloud (Sfmc)
• Spring Framework