Abhinav Srivastava
Business Head-metro Markets @BIG FM
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WORK HISTORY
Business Head-metro Markets @BIG FM
Delhi, IN
EDUCATION
HIMT Greater Noida
Master of Business Administration - MBA, Marketing
ABOUT ABHINAV SRIVASTAVA
Lead the multi-functional Radio teams comprising of Sales, Account Planning, Solutions, Client Servicing for the region • Strategizing business direction to ensure achieving sales targets for the Region • Deliver superior business results by developing a deep understanding of the business needs of advertisers and provide insights into relevant consumer behaviour, crafting breakthrough media solutions for the same • Establishing relationships with key decision makers both at the client and agency level to ensure penetration and future business • Facilitating teamwork; training, influencing and motivating team to accomplish goals by encouraging communication and resolving conflict • Ensure effective resourcing strategy is in place to build the business • Conduct regular and detailed business reviews with team, to ensure business strategies are executed • Managing media agency relationship nationally with few key corporate agencies like DDB Mudra, Maxus, Mediacom, Madison, OMD etc. • Proficient at analysing competitor activities and market trends for business development initiatives and formulation of selling and pricing strategies.
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