Abhinav Singh Rajput
Programmatic Planning Manager | Programmatic Strategist | Media Buying | Ad Tech | Performance Marketing Strategist | Digital Enthusist, #programmaticadvertising. Learning the art of advertising.
- Role
- Programmatic Strategy Manger at Interactive Avenues
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abhinav Singh Rajput
Programmatic specialist, operations management professional, and product marketing…
Experience
Programmatic Strategy Manger
Jan 2023 — Present · Bengaluru, IN
Leading Programmatic media buying/ Strategy team for Amazon India,Zepto, ITC,Wipro,AmazonPrime Videos,ACT India and Indian political parties for APAC Market. Handling 60Mn Programmatic yearly spends.• Drove End-to-End Media Planning for marquee brands—owning everything from strategy and targeting to DSP execution and performance analysis.• Lead the teamof activationexecutivesto ensure end-to-end campaign delivery Shown a6.3x growth of revenue.• Drive programmatic elements of new business pitches, including creating pitch decksto acquire newclients along with successful onboard• Set up and managed floodlight tags to track key performance indicators (KPIs) such as conversions, revenue, and user engagement.• Executed Multi-Channel Campaigns across Display, Video, Audio, DOOH, and CTV formats, aligning creative, audience, and platform strategies for maximum ROI.• Campaign Setup & Trafficking: Coordinated with account managers to set up traffic campaigns within CM360, ensuring all creatives and tags were properly configured.• Hands-on management of on Various DSP for campaign execution and strategy building on campaign flights workedon TTD,Xandr,Pubmatic(Activate),DV360,Medimath,Medismart.• Interact with client to discuss programmatic strategies to help/improve up-sell new initiatives to grow accounts.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.