Abhinav Kurella
Hate taxes?
- Role
- Content Operations Manager at Instead
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Abhinav Kurella
I help companies build scalable content systems that drive growth.With 7+ years of experience across SaaS, streaming, and digital platforms, I work at the intersection of content strategy, operations, and technology — designing workflows, managing multi-channel publishing, and ensuring content performs at scale.I’ve led global content operations, CMS migrations, email marketing programs, and localisation workflows across platforms like Salesforce, Contentful, Sitecore, Pardot, and Webflow, working closely with product, marketing, SEO, and engineering teams.Impact Highlights• Managed content operations across 18 languages at DAZN with same-day publishing turnaround• Led 1,500+ article CMS migration (Salesforce → Contentful) with SEO-safe execution• Delivered 350+ Pardot email campaigns per year at Instead (templates, QA, scheduling, deployment)• Improved publishing workflows by 20%, reduced manual effort by 30%, and cut errors by 40%• Built SOPs, automation workflows, and scalable content operations across global teamsI specialise in building and optimising content ecosystems — from editorial workflows and CMS infrastructure to automation, distribution, and performance measurement.
Experience
Content Operations Manager
Jun 2025 — Present · Hyderabad, IN
End-to-end Pardot email production: templates, HTML edits, layout design, UTM tagging, test sends, QA, and scheduling.• Delivered 350+ campaigns/year across 4 product lines with high accuracy & speed.• Built workflows improving publishing speed and reducing operational friction.• Created weekly Tableau-based content performance reports.• Coordinated with product, CRM, design & engineering teams for aligned execution.
Education
Indian Institute of Technology, Roorkee
PG Certificate in AI-Enabled Digital Marketing and MarTech
MVSR Engineering College
Bachelor of Engineering - BE, Civil Engineering
2014 — 2018
Birla Institute of Management Technology (BIMTECH)
Postgraduate Degree, Marketing and Analytics
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.