Abhinav Kumar
Digital Marketing @ PhonePe
- Role
- Digital Marketing Manager at PhonePe
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abhinav Kumar
I’m a digital marketing professional with hands-on experience driving user acquisition and retention for app-based businesses in fintech and gaming. Currently, I lead performance marketing initiatives at PhonePe, managing ROI-focused campaigns across verticals like Pincode (quick commerce), Indus (Appstore), PhonePe insurance etc.My role involves full-funnel performance strategy—right from paid acquisition (Google, Meta, affiliates) strategies. I’ve also worked on several CRM initiatives for both acquisition and retention purposes.Prior to fintech, I managed high-budget performance campaigns in the real money gaming space, navigating the challenges of a competitive and compliance-driven market. That experience sharpened my ability to scale efficiently and build sustainable acquisition engines under pressure.I’m passionate about data-led growth and love solving for scale, efficiency, and customer lifecycle value.
Experience
Digital Marketing Manager
Nov 2024 — Present · Bengaluru, IN
Education
Indian Institute of Technology, Delhi
Bachelor of Technology - BTech
2015 — 2019
Indian Institute of Foreign Trade
Master of Business Administration - MBA, International Business
2023
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