Abhinav Kaushik
Founder & CEO, Pinaki @Pinaki
Signup · Get unlimited contacts
WORK HISTORY
Founder & CEO, Pinaki @Pinaki
Sikar, IN
Leading PINAKI as Founder and CEO, transforming the company from startup concept to India\'s emerging D2C personal care powerhouse. Spearheaded complete brand pivot to 100% natural and effective personal care products, establishing PINAKI as a trusted name in the clean beauty movement. Built comprehensive D2C ecosystem from ground up, focusing on natural personal care innovation with multi-channel presence across Amazon, Flipkart, Myntra, Meesho, and Nykaa. Developed proprietary natural skincare formulations emphasizing our core promise of 100% Natural, Safe and Effective products. Led digital transformation through integrated Shopify, WooCommerce, and WordPress solutions while implementing data-driven growth strategies that achieved sustainable customer acquisition. Scaled operations across 15+ Indian states with growing consumer base and built loyalty programs achieving 70%+ repeat purchase rates. Optimized Meta Ads and Google Ads campaigns delivering 300%+ ROAS through omnichannel marketing initiatives. Executed influencer partnerships and content marketing strategies for authentic brand storytelling while increasing organic visibility through SEO and performance marketing. Established reliable vendor network ensuring quality and consistency while assembling high-performing cross-functional teams across marketing, operations, and product development. Maintained healthy unit economics during scaling while ensuring all products meet stringent natural and safety standards. Committed to democratizing access to premium natural personal care products while building a sustainable, profitable business that resonates with conscious Indian consumers.
ABOUT ABHINAV KAUSHIK
As a entrepreneur and D2C business leader, my journey has been about turning ambitious ideas into premium brands that inspire trust and loyalty. At PINAKI, I’m pioneering India’s next generation of natural personal care and oral care solutions built on the values of purity, safety, and long-term efficacy. For over 7 years, I’ve scaled PINAKI from concept to a recognized name in the clean beauty and wellness space, now focused exclusively on transforming self-care for the modern consumer. Every product we craft is 100% natural, 100% safe, and 100% effective created with full ingredient transparency and unwavering commitment to quality. Key Achievements & Expertise- D2C Brand Leadership & Strategy - Multi-channel Ecommerce Growth (Amazon, Flipkart, Myntra, Meesho, Nykaa)- Supply Chain Optimization & Customer Success - Product Innovation in Personal & Oral Care - Shopify, WooCommerce, WordPress & Digital Storefronts - Data-driven Growth Marketing (Meta, Google, Snapchat, ShareChat Ads)- Performance Marketing & ROI Optimization - Expansion to 15+ states, 70%+ repeat customer rate - Awarded Google Digital Marketing Certification Trending Skills 2025- Clean Beauty & Personal Care Strategy | Sustainable Product Development - Strategic Partnerships & Ecosystem Building - Digital Transformation & AI for Ecommerce - Thought Leadership | Business Analytics | Emotional Intelligence - Team Leadership | Cross-functional Team Building - Customer Experience Design Key Focus Areas- Brand Strategy & Positioning - Natural Self-Care Innovation - Growth Marketing & Data Analytics - Omnichannel Presence & Marketplace Excellence - Community Building & Customer Retention - Responsible Sourcing & Sustainability I’m passionate about democratizing access to clean, effective personal care for the new India and shaping conversations around authenticity, trust, and wellbeing. Open to meaningful partnerships, strategic collaborations, and insightful conversations. If you share a passion for natural wellness, modern D2C, or disruptive brand building, I welcome you to connect. Let’s explore how we can create lasting impact together.#D2CLeadership #CleanBeauty #PersonalCareInnovation #BrandStrategy #DigitalTransformation #GrowthMarketing #BusinessAnalytics #SustainableDevelopment #Partnerships #CustomerExperience
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.