Abhinav Katoch
Business Development | Programmatic Partnerships | PMP & Managed Campaigns | CTV • Web • In-App Supply | TapMind
- Role
- Business Development Manager at TapMind
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abhinav Katoch
I work with programmatic trading and media teams to structure and activate curated publisher-direct deals across CTV, Web, and In-App environments.At TapMind, my focus is on enabling efficient programmatic buying through SPO-aligned deal structures, premium publisher supply, and scalable integrations across major DSPs.Key areas I work on:• PMP & Programmatic Guaranteed deals• Managed programmatic campaign activation• CTV, Web & In-App inventory partnerships• Agency and trading desk collaborations• Supply-path optimization (SPO)I’m always open to connecting with programmatic traders, media buyers, and agency partnerships teams exploring scalable programmatic opportunities.
Experience
Business Development Manager
Dec 2024 — Present · Bengaluru, IN
Conducted market research to identify new opportunities in programmatic and performance advertising.Contributed to the development of innovative ad targeting models, increasing conversion rates by 15%.Supported product teams in refining ad tech solutions based on client feedback and market trends.
Education
Army Institute of Management, Kolkata
Master of Business Administration - MBA, Operation & Marketing
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