Abhinav Goel
Gen Z & Y - Consumer & Shopper Insights Head Nestlé India | Winner Best Research Award - AI/ VR | Winner Best Research to Business - Storytelling Award | ManCom & PSC MRSI | Proven Insights lead for brand leadership
- Role
- Senior Leader - Consumer & Shopper Insights - Gen Z & y Portfolio at Nestlé
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Abhinav Goel
17 years as Consumer & Shopper Insights expert at Nestlé, WPP Kantar and Mercer…
Experience
Senior Leader - Consumer & Shopper Insights - Gen Z & y Portfolio
Jan 2011 — Present · Gurgaon, IN
Consumer Insights & Shopper leader for - Coffee & Beverages (Nescafe, Nespresso, Sunrise, Nestea)- Chocolates & Confectionery (Kitkat, Munch, Milkybar, Premium)- Nestle Purina - Nestle Professional (All out of home portfolio)- Sales Insights Leader (Shopper & Portfolio across all Nestle brands X branches)- Strategic transformational insights lead (War Gaming, Market Business Strategy, Portfolio Management)- Consumer Sensory Insights - AI Product Champion
Education
Institute and Faculty of Actuaries
Certificate in Actuarial Techniques
Fore School of Management
Master of Business Administration (MBA)
Shaheed Sukhdev College Of Business Studies
Bachelor in Business Studies
Skills
- Brand Equity
- Market Research
- Competitive Analysis
- Fmcg
- Consumer Behaviour
- Market Intelligence
- Segmentation
- Analytics
- Customer Insight
- Marketing Research
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