Abhinav Bhargav
Sr Web & Digital Analyst @EPAM Systems
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WORK HISTORY
Sr Web & Digital Analyst @EPAM Systems
Hyderabad, IN
Leading end-to-end analytics implementation and governance for global web platforms across Adobe Analytics, Adobe Launch, GA4, and AEP-aligned event models-Designed and standardized AEP/XDM-compliant event taxonomies, data layer specifications, and tracking documentation to support scalable RTCDP activation-Integrated experimentation and session replay tools with Adobe Analytics and AEP-compatible schemas to support behavioral analysis and A/B testing-Troubleshot complex tracking and AEP ingestion discrepancies using network inspection, Adobe Launch debugging, GA DebugView, and JavaScript analysis-Enabled downstream analytics by validating data exports from Adobe Analytics and AEP into Snowflake, performing advanced analysis using SQL
EDUCATION
Delhi Public School - India
10th
Radha Krishna Public School
12th
Inderprastha Engineering College
Bachelor of Technology - BTech, Mechanical Engineering
ABOUT ABHINAV BHARGAV
I\'ve spent 8 years building and fixing analytics systems at the point where measurement decisions start to matter — across enterprise platforms, product companies, and global digital teams.Most of the problems I work on aren\'t caused by the wrong tool. They\'re caused by unclear measurement design, fragile data layers, and architectures that were never built to scale. I specialize in finding those problems and fixing them at the source.Through MetricByte Consulting, I work with enterprise and product-led organizations on— Analytics architecture and measurement design— Adobe Analytics, AEP, and CJA implementations— AppMeasurement and UA migrations to AEP SDK and GA4— XDM schema design and event-driven data modeling— Experimentation alignment across Adobe Target and Optimizely— Analytics-to-Snowflake pipeline design and governanceI hold the Adobe Certified Master — Analytics Architect certification, the highest-level Adobe Analytics credential.I\'m also open to senior analytics and martech architecture roles where measurement design, platform strategy, and technical depth matter. Consulting: metricbyteconsulting.com Opportunities: a••••••••@gmail.com
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