Abhinav Arora

Product Marketer | Analyst Relations Manager | Brand Management | IIT Kanpur

Role
Digital Marketing Consultant at Newgen Software
Location
Delhi, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Abhinav Arora

As an Associate Manager at Newgen Software, I manage engagement with industry level analysts like Gartner, Forrester, IDC, Everest, etc. I am also a product marketer and am responsible for ideation of product campaigns, crafting PR content like press releases, blogs, launching landing pages, and performance marketing. I also provide competitive and market intelligence to internal customers, such as sales, product and innovation teams. I help them develop effective strategies and pitches based on customer insights, industry trends, and best practices. I am also a Digital Marketing Consultant, specializing in HubSpot Marketing Hub, social media content creation, and meme marketing. I have helped multiple clients increase their online presence, engagement, and conversions through creative and data-driven campaigns. I have a strong background in innovation and business consulting, having worked as an Innovation Fellow at NIF India and as a Marketing Intern at Polaris Industries. I have a MBA from IIT Kanpur and a Bachelor\'s degree in Information Technology. I am passionate about creating value for customers, solving problems, and learning new skills.

Experience

  1. Digital Marketing Consultant

    Newgen Software

    Aug 2022 — Present · Delhi, IN

Education

  • Indian Institute of Technology, Kanpur

    Master of Business Administration (MBA)

    2016 — 2018

  • St.Columba's School, New Delhi

    10+2

    1997 — 2011

  • Guru Gobind Singh Indraprastha University

    Bachelor's degree

    2011 — 2015

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Abhinav Arora — Digital Marketing Consultant at Newgen Software in Delhi, IN | Unifers