Abhinash Pradhan
Analytics and Growth Strategy Leader | Driving Product, Marketing and Customer Insights through Data backed Decision Sciences | Market-Mix Modeling, Funnel Optimization, A/B Testing
- Role
- Senior Manager Analytics at EXL
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Abhinash Pradhan
Analytics leader with 10+ years of experience working at the intersection of product, growth, and marketing, enabling data-driven decision-making across Financial Services and Healthcare.Currently leading product and marketing analytics initiatives for American Express, focusing on Market Mix Modeling experimentation (A/B testing), and digital funnel optimization to influence large-scale investment and product decisions.I partner closely with Product, Marketing, and Engineering teams to define metrics, design experiments, and uncover insights that improve customer journeys, conversion, and long-term value (LTV).My work spans customer lifecycle analytics, attribution, personalization, and machine learning-driven optimization, with hands-on expertise in SQL, Python, and BI platforms (Power BI, GCP).I enjoy operating in high-ambiguity environments, owning problem statements end-to-end, and translating data into clear, actionable strategies that drive measurable business outcomes.Currently exploring opportunities in Product Analytics, Growth Analytics, and Marketing Science roles, where I can contribute to building and scaling data-driven products and growth strategies.
Experience
Senior Manager Analytics
Jan 2025 — Present · Gurugram, IN
Leading product and marketing analytics initiatives for a leading Global Credit Card and Financial Services Client, focusing on Growth, Experimentation, and Marketing ROI optimization.• Leading end-to-end marketing measurement strategy utilizing Market Mix Modeling for ~$25M quarterly media spend, driving ROI optimization, and influencing data-backed budget allocations across diverse digital channels and media campaigns, improving customer acquisition efficiency by 40% • Driving product and growth analytics for digital journeys (App/Web), enabling funnel conversions, customer targeting, and personalization offer strategy, through deep-dive data driven analysis and stakeholder alignments.• Designing and execution of entire experimentation frameworks, including A/B testing and incremental analysis, for merchant offers, generating ~30% uplift in customer spend and influencing scalable decision-making for marketing investments.
Education
Veer Surendra Sai University Of Technology ( Formerly UCE ), Burla
Bachelor of Technology (BTech), Computer Science and Engineering
2009 — 2013
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration - MBA, Business Analytics
2017 — 2019
Skills
- Data Warehousing
- Statistical Data Analysis
- Business Objects
- Informatica
- Etl
- Sql
- R
- Business Intelligence
- Business Analytics
- C
- Cognos
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