Abhinanditha
- Role
- Senior Project Manager at lululemon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Abhinanditha
PMP, CSM, and PSM-certified technology project portfolio leader with a demonstrated…
Experience
Senior Project Manager
Jul 2021 — Present
Digital Retail Experience (Guest Engagement Program)- Digital Store Pages, Local Outreach, Booking Experience, In-Store Digital •Content Management System (CMS) migration from Adobe Experience Manager (AEM) to Contentful. •Redesign.com and app mini sites for all stores. •Redesign of Experiential Stores for 4 stores. •Store locator feature for.com and app to personalize the customer experience. •MVP Header Navigation Store Locator – Locate the nearest store and find need-to-know store information from a primary menu or navigation tool when using the website. •FR-CA Parity Project – Localization is part of the FR-CA project. •Migrate internal customer information database to Salesforce Marketing Cloud (SFMC) •Create a Single Sign-on (SSO) solution for store-level employees to access the Local Outreach system that spans employee statuses (temporary, returning, maternity leave, etc.) •Guest Segmentation Release – Add guest types to better categorize our guests so that communications can be targeted to different segments such as Sweat Collective which will help us better engage with each store’s community audience. •GS Profile deletion (Audit request)- Delete Opted out Guest profiles from Guest Services and Local Outreach •Local Outreach adds the feature of FR & EN same week sends. •DSP * LO Integration – Business request for the process whereby users can opt-in through Digital Store Pages (DSP) •LO * Membership Integration - Empowering stores to connect with their collective through engaging local email campaigns intended to promote and drive guest engagement and loyalty. •Third-party vendor integration of Yext with API to provide customers with accurate store information. •Working with Brand Marketing, and Business to align with Mirror rebranding efforts. •Working with the Footwear Team and business for the launch of footwear
Education
B. M. S. College of Engineering
Master of Computer Applications, Data Visualization & Analytics, Data Warehousing
RV College Of Engineering
Bachelor of Computer Application, Software Development
University of Toronto School of Continuing Studies
Foundation of Project Management, Project Management
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