Abhimanyu Singh
Brand Activation Manager @Niva Bupa Health Insurance
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WORK HISTORY
Brand Activation Manager @Niva Bupa Health Insurance
Gurugram, IN
Created and managed a comprehensive marketing campaign calendar, integrating ATL/BTLstrategies to enhance customer acquisition and brand positioning. Led Pan-India brand engagement campaigns, driving customer interaction and strengthening brand presence. Conceptualized, planned, and executed brand-building initiatives, CSR marketing campaigns, and large-scale brand events. Spearheaded five CSR campaigns at Niva Bupa, significantly increasing brand engagement and customer affinity. Managed end-to-end execution of cause-related marketing initiatives, aligning brand values with community impact to enhance corporate reputation.Spearheaded the creation and expansion of marketing communication tools, including leaflets, brochures, price sheets, demo videos, and tutorials, to provide the sales team with effective resources for impactful pitching. Spearheaded brand activations, events, and partnerships with industry leaders and like-minded collaborators, enhancing brand visibility and customer engagement. Led the PR strategy, driving positive media coverage, improving brand reputation, and managing relationships with external agencies and media outlets.Collaborated with product and innovation teams to develop and launch new offerings that aligned with customer demands, reinforcing the brand\'s market leadership.Developed and managed marketing campaigns and activations across multiple channels, inspiring customer interaction and increasing brand loyalty. Conceptualized and executed innovative marketing campaigns that resonated with target audiences, using creativity and technology to push the boundaries of traditional brand activations.Integrated digital and offline marketing tactics to create memorable experiences for consumers, elevating brand engagement and fostering long-term customer loyalty.
EDUCATION
Symbiosis Institute of Business Management, Nagpur
Master of Business Administration - MBA
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Bachelor of Technology
ABOUT ABHIMANYU SINGH
Visionary Sales & Marketing Strategist with around 5+ years of experience in building Marketing Communications strategies for revenue generation overall profitability for B2B/B2C market, ATL/BTL activities, new product launch, category/trade management, vendor management, fostering team and revenue generation for existing and new brand evolution. I have constantly evolved as an expert and hold sharp business acumen in handling challenging assignments and working on sales strategies which helps in overall revenue generation
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