Abhimanyu Govind Sharma
Associate Director - Growth Marketing @ Tata Digital | Ex - Upstox, Mindshare, Performics |Brand Marketing, Business Strategy | Impact 30 under 30
- Role
- Associate Director - Growth Marketing (Payment Products Services) at Tata Digital
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Abhimanyu Govind Sharma
Marketing specialist with over 11 years of experience | Experience across Growth marketing, product marketing, e-comm/app/startup/fintech/payments business strategy, brand marketing, product partnerships, content + organic strategy, full funnel optimization and cross-functional team leading | Currently leading growth initiatives for Tata Digital\'s payment products | Ex - Upstox, Mindshare and Performics | Proven track record in driving strategy and executing high-impact, ROI driven marketing campaigns across marketing streams | Recognized as Impact Top 30 under 30 Indian advertising and media professionals.
Experience
Associate Director - Growth Marketing (Payment Products Services)
May 2024 — Present · Gurgaon, IN
Devising and implementing full funnel strategy to drive growth for key payment Products powering Tata Neu (UPI, Bill payments, Gift Cards)• Generating customer insights and helping grow and retain user base• Leading growth experiments/campaigns focussed on ROI while keeping Customer experience, Data signals and Outcome analysis at the fore• Operating and managing teams to drive execution across campaign scheduling, testing and KPIs. • Cross-product partnership strategy and experiments driving overall platform engagement (in association with Tata Neu Shopping, Grocery, Electronics, Health, Travel, Credit Cards and other Fintech offerings)
Education
Symbiosis Institute of Media and Communication
Master of Business Administration (MBA), Arts, Entertainment, and Media Management
2013 — 2015
Hansraj College
Bachelor Hons., English
2010 — 2013
Modern School
12th, Commerce
2005 — 2010
Skills
- Public Speaking
- Managing Media Relations
- Marketing
- Market Research
- Online Marketing
- Marketing Communications
- Business Development
- Digital Marketing
- Digital Strategy
- Blogging
- Crm
- Social Media Marketing
- Powerpoint
- Advertising
- Client Services
- Account Planning
- Public Relations
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