Abhimanyu Govind Sharma

Associate Director - Growth Marketing @ Tata Digital | Ex - Upstox, Mindshare, Performics |Brand Marketing, Business Strategy | Impact 30 under 30

Role
Associate Director - Growth Marketing (Payment Products Services) at Tata Digital
Location
Gurugram, HR, IN
LinkedIn followers
500 followers

About Abhimanyu Govind Sharma

Marketing specialist with over 11 years of experience | Experience across Growth marketing, product marketing, e-comm/app/startup/fintech/payments business strategy, brand marketing, product partnerships, content + organic strategy, full funnel optimization and cross-functional team leading | Currently leading growth initiatives for Tata Digital\'s payment products | Ex - Upstox, Mindshare and Performics | Proven track record in driving strategy and executing high-impact, ROI driven marketing campaigns across marketing streams | Recognized as Impact Top 30 under 30 Indian advertising and media professionals.

Experience

  1. Associate Director - Growth Marketing (Payment Products Services)

    Tata Digital

    May 2024 — Present · Gurgaon, IN

    Devising and implementing full funnel strategy to drive growth for key payment Products powering Tata Neu (UPI, Bill payments, Gift Cards)• Generating customer insights and helping grow and retain user base• Leading growth experiments/campaigns focussed on ROI while keeping Customer experience, Data signals and Outcome analysis at the fore• Operating and managing teams to drive execution across campaign scheduling, testing and KPIs. • Cross-product partnership strategy and experiments driving overall platform engagement (in association with Tata Neu Shopping, Grocery, Electronics, Health, Travel, Credit Cards and other Fintech offerings)

Education

  • Symbiosis Institute of Media and Communication

    Master of Business Administration (MBA), Arts, Entertainment, and Media Management

    2013 — 2015

  • Hansraj College

    Bachelor Hons., English

    2010 — 2013

  • Modern School

    12th, Commerce

    2005 — 2010

Skills

  • Public Speaking
  • Managing Media Relations
  • Marketing
  • Market Research
  • Online Marketing
  • Marketing Communications
  • Business Development
  • Digital Marketing
  • Digital Strategy
  • Blogging
  • Crm
  • Social Media Marketing
  • Powerpoint
  • Advertising
  • Client Services
  • Account Planning
  • Public Relations

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Abhimanyu Govind Sharma — Associate Director - Growth Marketing (Payment Products Services) at Tata Digital in Gurugram, HR, IN | Unifers