Abhilasha Sinha

About Abhilasha Sinha

Abhilasha is an award-winning Creative Director and currently a Gen AI Creative Technologist at Meta, where she shapes next-gen AI-powered brand experiences. With over 15 years of experience, she specializes in blending cultural insight, creativity, and digital innovation to elevate beauty and lifestyle brands.A passionate advocate for AI in the creative process, Abhilasha integrates generative tools to enhance workflows, automate tasks, and deliver personalized, data-driven solutions. She also empowers teams to harness AI, ensuring they stay ahead of trends and continue to push creative boundaries.Abhilasha has spearheaded innovative campaigns, product designs, and high-impact photo and video shoots for top-tier clients including Instagram, Absolut, Jameson, Boots No7, Clinique, Bloomberg, and Macy’s. With a proven track record leading creative teams at WPP agencies like Hogarth, Wunderman Thompson, and Ogilvy, she consistently drives creative excellence at scale.In addition to her agency and tech work, Abhilasha serves as a trusted advisor to early-stage startups through Techstars New York, offering deep expertise in branding, product design, and advertising. Her side project, Tiny Wins, has been showcased at cultural hubs like NYC Link and the Oculus at the World Trade Center.A dedicated mentor, she regularly lectures at Pratt Institute, sharing her passion for design, storytelling, and AI with the next generation of creative thinkers.

Experience

1. Gen Ai Creative

   Meta

   Mar 2025 — Present · NY, US

   Shaping forward-thinking AI experiences at Meta through close collaboration with cross-functional teams at the intersection of design and technology.

Education

• Sir J J Institute of Applied Art

  Applied Arts, Advertising

  2000 — 2004

• Pratt Institute

  Masters, Communication Design

  2006 — 2008

Skills

• Logo Design
• Advertising
• Direct Mail
• Interactive Advertising
• Web Design
• Digital Marketing
• Illustration
• Integrated Marketing
• Social Media Marketing
• Photography
• Brand Development
• Interaction Design
• Visual Communication
• Social Media
• Digital Media
• Corporate Identity
• Digital Strategy
• Image Manipulation
• Art Direction
• User Interface Design
• Typography
• Brochures
• Art
• Brand Architecture
• Graphic Design
• Interactive Marketing
• Branding & Identity
• Adobe Creative Suite
• Experience Design
• Creative Direction
• Illustrator
• Concept Development
• User Experience
• Creative Strategy
• Online Advertising
• Indesign
• Photoshop
• Layout
• Corporate Branding
• Graphics