Abhilasha Mathur
Brand, Media & Research Lead @ HDFC Bank | Winning Brand Strategies- Kellogg’sHonoured at the 11th World Women Leadership Congress 2024 | Social Samosa Superwomen Class of 2021
- Role
- Senior Vice President at HDFC Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Abhilasha Mathur
As a Senior Vice President at HDFC Bank, I am responsible for driving brand awareness, consideration, and sales for various products and services, including assets, credit cards, and payments. I have over 18 years of experience in brand management, analytical campaign management, media, research, and account planning.I lead teams to strategize, design, and implement 360-degree integrated brand marketing campaigns that achieve business objectives and maximize profitability. I have an innate flair for analytics and use data to define customer segments, present findings, propose recommendations, and identify new business opportunities. I have also completed a certificate course in Strategies that Build Winning Brands from Kellogg Executive Education, which has enhanced my skills and knowledge in brand management. I am a brand custodian, driven by the objective to create value for the customers and the organization.
Experience
Senior Vice President
Jun 2023 — Present · Mumbai, IN
Education
Kellogg Executive Education
Certificate, Brand Management
Welingkar Institute of Management
Post Graduate, Marketing
2006
Skills
- Crm
- Strategic Planning
- Brand Management
- Marketing Strategy
- Sem
- Business Development
- Analytics
- Business Strategy
- Competitive Analysis
- Loyalty Programs
- Marketing
- Management
- Online Marketing
- Ppc
- Strategy
- Segmentation
- Market Research
- Marketing Management
- Mis
- Customer Insight
- Marketing Communications
- Banking
- Online Advertising
- Team Management
- Loyalty Marketing
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