Abhilash Patro
BIE 2 @ Amazon | Ex- MuSigman | NIT Rourkela
- Role
- Business Intelligence Engineer Ii at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abhilash Patro
Senior analytics and data science professional with 9+ years of experience in…
Experience
Business Intelligence Engineer Ii
Jan 2022 — Present
Launch Support: Supported the launch of new payment methods for Amazon Japan such as: MerPay e-wallet and SwP (Shop with Points, ACL (Amazon Credit Line). Collaborated with dev team, created list of metrics and reports to track and provided insights post launch• Payment Preference Report: Created reports such as: Preferred payment method, New to amazon, wallet diversification, attrition and migration from each payment method which provided insights into customers’ journey and preference about each payment method These reports improved productivity of the team by ~10.8% and saved hours a year• Marketing Campaign Analysis: Analyzed the performance of various acquisition and engagement marketing campaigns for the Amazon co-branded credit card, e-wallets, Invoicing payment method to optimize the reward programs for different customer cohorts• Marketing Mix Modeling Report: Created a last-touch attribution report to determine the effectiveness of each marketing channel (Amazon MAPLE channel, external ads on Google, Meta, YouTube, Yahoo etc.) towards customer acquisition• ASIN Installment affinity model: Created an ML model (using decision tree) to identify the SKUs most suitable for no-cost EMI installments (0% APR) by identifying the factors and their impact that contribute towards customers’ affinity for installment• Operational Excellence Dashboard: Created a report for WW GC operations team to track and monitor the complete journey of corporate customers (Onboarding, Payment, Ordering, Customer Contacts) which saves ~728 hours a year• Physical Gift Card (PGC) Supply chain dashboard: Created an automated report which serves as a one-stop solution to understand inventory status, conduct business reviews and identify sales trend and customer preference for different designs to plan inventory strategy. This dashboard saves ~520 hours for business reviews• Created a python script to automate cost of payment calculation for CVS which saved ~200 hours annually
Education
Indian Institute of Technology, Roorkee
Post Graduate Certificate Program in Applied Data Science and AI, Data Science
2025 — 2026
National Institute of Technology Rourkela
Bachelor’s Degree, Computer Science
2012 — 2016
Skills
- Management
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