Abhilash Panicker
Strategic Marketing | Corporate Communications | Brand enthusiast | Market intelligence & Trends analysis
- Role
- Marketing Manager at Kppl India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Abhilash Panicker
A highly creative and determined marketing professional with an experience of 9+ years…
Experience
Marketing Manager
Apr 2024 — Present · Mumbai, IN
Developed and executed go-to-market strategies for new D2C brands, focusing on market entry, positioning, and customer engagement- Led ideation and execution of product packaging and positioning, ensuring strong brand identity and consumer appeal- Drove targeted digital and influencer campaigns to boost brand visibility, engagement, and sales in the premium market- Worked with design, sales, and leadership teams to align marketing initiatives with business objectives- Analyzed market trends and customer data to optimize marketing strategies and ensure maximum impact- Led the creation of compelling B2B marketing materials, including brochures, presentations, and case studies, to attract key clients- Spearheaded corporate communications initiatives, including press releases, media relations, and internal communication efforts- Monitored and optimized marketing campaigns to ensure maximum ROI and engagement, leveraging metrics and performance analytics- Spearheaded participation in international trade shows, exhibitions, and conferences to promote products and enhance brand presence- Managed relationships with external agencies, vendors, and partners to ensure high-quality and consistent brand messaging.
Education
Amity University
Master of Business Administration (MBA), Marketing and Sales
2014 — 2016
University of Mumbai
Bachelor in management studies, Marketing
2010 — 2013
Skills
- Powerpoint
- Microsoft Excel
- Market Research
- Teamwork
- Team Management
- Windows
- Management
- Business Development
- Microsoft Word
- Customer Service
- Microsoft Office
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