Abhilash Mishra

About Abhilash Mishra

Strategic marketing specialist with over 10 Years of experience in:~Strategic Planning ~Product Management ~Account Based Marketing~Channel Management~Budget Planning & Control ~Sales Program Management ~Promotion & Campaigns~Customer Life cycle Management ~Pricing Strategy & Governance ~Market & Trend Analysis A result oriented professional and consistent performer with ability to adapt to dynamic work environments challenged by changing market & customer behaviour and energised by doing things differently. A keen strategist: Proficient in designing, implementing and driving growth strategies and contributing towards achieving & accomplishing sales team targets through sales program management, funnel management, project management and enabling commercial negotiations and closure. Expertise in creating cost-efficient acquisition & retention offers, sales incentive program, R&R programs, smart pricing and Go-to-Market strategies. Skilled in formulating marketing strategies (product/pricing /distribution/trade commission/promotions) in line with market dynamics, competitive industry analysis and opportunity identification. Managing the performance and development of all sales activities in assigned market, driving the sales team for partnerships,optimum distribution network & formulating strategies to maximize sales & revenue growth Excellent in developing product and drive acquisition of technology products like Mobility, IOT, Cloud, Fixed line etc. through closely monitoring and driving product penetration index (PPI). Recognized for sales forecasting and budget planning across enterprise segments and driving acquisition strategies across sales channels like Enterprise B2B, retail & direct channel-modern trade /DSA/Tele-sales An effective leader with excellent team management, communication, negotiation and relationship building skills.

Experience

1. Sr Manager- Enterprise Marketing Vodafone Idea Limited

   Vodafone

   Jun 2017 — Present · Pune, IN

   Managing the enterprise marketing operations for Vodafone Idea Limited- Maharashtra & Goa circle. Driving new client acquisition and retention through tactical execution of demand generation programs, Funnel management, promotional campaigns, product management, sales incentive program, CVM activities and project management thereby increasing the market penetration. Tactically Manage pricing strategy for the highly sensitive industry through detailed involvement in bids and proposals and handle pricing approvals and negotiations for all large B2B deals across segments for acquisition and retention of large Enterprise Accounts. Reviewing the enterprise segment-wise business trends, analysis and identify growth opportunities and providing key inputs to sales team for sustainable growth and target achievement. Contributing in the annual planning & budgeting process for Enterprise business and closely monitor the progress and provide regular insights for zero deficit. Managing marketing communications mix and Go-to-Market strategy across channels to optimize the effective delivery of highly personalized technology propositions like cloud, IOT, Fixed Line and Mobility as well as implementing innovative marketing initiatives to enhance acquisitions & retention. Conduct & Organize product training & also closely monitor and drive productivity enhancement activities and Product Penetration Index (PPI) Performing detailed market analysis & feasibility study to analyze the latest market trends and tracking the competitor’s activities to provide valuable inputs in structuring effective marketing strategies. Improvise sales cycle and customer on-boarding processes through digitization & automation for increased Win ratio. Organize R&R programs and sales incentive programs at regular intervals for Internal team across functions for organisational goal achievement and maintain high spirits among team.

Education

• SIES College of Management Studies - India

  PGDM, Marketing/Marketing Management, General

  2008 — 2010

• Bharati Vidyapeeth

  Bachelor's degree, Hotel & Tourism Management

  2005 — 2008