Abhik Pramanick
Senior Manager, Consulting @EY
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager, Consulting @EY
London, GB
Led end-to-end engagement for Content Management System (CMS) strategy and platform review for leading global education client (public sector). Designed target state vision, gap analysis and capability model to be implemented for 300+ websites across 100+ countries. Delivered complete business case for stakeholder alignment and roadmap for implementation. Delivering Marketing Data and Analytics Migration support for major public sector client in UK. Leading a large agile team, managing backlogs, involving multiple Adobe platforms (Adobe Analytics, Adobe Launch, Adobe Target) and Azure DevOps Board, delivering analytics support, A/B testing, personalization, and proactive reporting )3. Led Digital Marketing Campaign Efficiency Improvement for a well-known HR consultancy firm in Europe. Focused on email marketing campaign efficiency, driving personalisation and increasing ROI through marketing automation tools.4. Led Digital Commerce platform assessment for a global retail and healthcare client. Created custom criteria assessment framework to evaluate leading ecommerce platform providers (including Salesforce, HCL commerce) and built roadmap for global implementation and roll-out. Spearheaded large-scale technology transformation for a leading global fashion brand. Designed and delivered the strategy for resource planning and optimization as part of the operating model transformation for technical resources across globe. Led many public and private sector proposals and bids (RFI/RFP), converting to sales. Expert in Bid Management, Response Writing, Stakeholder Collaboration, Commercial Modelling. Responsible for growing the Marketing and Sales technology practice in UK, spearheading the Marketing Excellence vertical, focusing on leading MarTech platforms. Part of Adobe alliance team, driving the internal capability building, Go-To-Market (GTM) And Market Activation.
EDUCATION
Jadavpur University
BE, Electronics and Telecommunication Engineering
Scholastic Achievements (Pre-Graduation)
12th Standard, Science
Indian Institute of Management Ahmedabad
MBA, General Management
SKILLS
ABOUT ABHIK PRAMANICK
MarTech Specialist and Tech Consulting professional with 13 years of experience delivering high-impact, technology-driven solutions for global brands. Currently at Ernst & Young LLP (EY), I lead MarTech transformation initiatives, enabling organizations to unlock data-driven marketing strategies and operational excellence in collaboration with leading Martech platforms like Adobe, Salesforce, Hubspot etc.Core Expertise:MarTech & Digital Transformation: Advanced expertise in marketing automation, Customer Data Platforms (CDPs), CMS, Marketing Automation, Data Analytics & Reporting and e-commerce. Marketing Strategy: Proven success in Go-to-Market (GTM) strategies, marketing operations, product launches, vendor / platform selection and managing P&L across diverse industries.Product & Program Management: Certified Product Manager (PSPO, PSM) with hands-on experience in Agile delivery, product lifecycle management, and end-to-end program execution.Diverse Sector Experience: Expertise spanning Government, Telecom, Retail, Education, Technology, Fashion, Transport and Startups/Scaleups across B2C, B2B, and B2G domains.Excel at aligning technology with business goals, leading cross-functional teams, and delivering scalable solutions that drive measurable results. Passionate about solving complex challenges, building high-performing teams, and achieving transformational growth.Let’s connect to explore how I can help drive your next MarTech or digital transformation initiative.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.