Abhik Gupta

Experience

1. Consultant

   ZS

   Jul 2022 — Present · Gurugram, IN

   Account Based Marketing for a leading Hi-Tech client: Led the creation and maintenance of 10+ interactive dashboards, tracking 20+ KPIs across customer adds, pipeline, and engagement metricsApplied statistical analysis to identify monthly variances & marketing impact to set performance baselinesMarket sizing & segment strategies for a leading hotel ~$107M revenuePrioritized segments using a point-based system, linked key datasets, and provided data-driven recommendations to drive market share growth across Upper+ and Upscale brandsKey Pharmaceutical Drug Segmentation & Patient Journey Led segmentation project for Psoriasis drug launch to finalize 6 key patient segments via ML; delivered insights on treatment pathways, therapy switches, adherenceAnalysed Multiple Myeloma insights using US (Care Gateway) and German (Chart Audit) data. Assessed treatment regimens, patient eligibility, regimen variances, and treatment durationsConvotune: Spearheaded market research with cardiologists to develop a Predictive Engagement Tool for FMTAs enabling them to anticipate HCP needs, prioritize critical topics, and tailor content strategies to drive HCP behaviour change and improve engagementContent Strategy: Orchestrated the transition to in-house content production, evaluating content volume, reuse rates, costs, FTEs, and resource needs, while formulating expansion scenarios, scalable solutionsBrand Analytics for multiple drug launches Developed performance and execution tracking reports to assess account reach and identify gaps in HCP engagement.Led brand prioritization efforts by evaluating HCP value and targeting overlapsLed end-to-end brand analytics covering subnational performance, treatment & disease landscape, payer analytics, opportunity assessmentCustomer Segmentation Strategy Design: Led EU segmentation initiative to classify customers across potential/ product penetration. Designed frameworks at individual/ account levels to guide engagement intensity