Abhijit Sengupta
CEO at OAP Mediatech & Partner at OOH Capital
- Role
- Partner at Www.Oohcapital.Com
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Abhijit Sengupta
For almost three decades, I’ve worked at the intersection of strategy, media, technology, and human behaviour—building one of India’s most respected OOH agencies and pushing the industry toward a future where data, attention, and accountability are non-negotiable.Under my leadership, OAP has evolved from a traditional outdoor agency into a technology-enabled OOH ecosystem, powered by proprietary platforms such as ProLocator, ProVisualiser, and our pioneering neuroscience-based attention studies.As a Partner at OOH Capital, I advise global clients on OOH transformation, measurement frameworks, market expansion, and the integration of new-age technologies with classic media fundamentals.I’m guided by three core principles:• Transparency as the foundation of trust• Technology as the catalyst for scale• People-first leadership as the engine of longevityMy mission is to help brands, cities, and media owners unlock smarter, measurable, high-impact outdoor advertising—and to shape the future of an industry that’s finally ready for reinvention.
Experience
Partner
Jul 2025 — Present
Skills
- Creative Development
- Brand Development
- Media Planning
- Retail Design
- Outdoor Advertising
- New Business Development
- Advertising
- Retail
- Media Buying
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