Abhijith M Kumar
Media Specialist @Admerasia
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WORK HISTORY
Media Specialist @Admerasia
NY, US
Defined and executed cross-channel marketing strategies, ensuring alignment with business goals and optimizing GTM execution for clients including McDonald\'s, Nissan, and Desi Naturals.Developed audience insights and data -driven recommendations to drive consideration, adoption, engagement, and retention, leading to a 15% increase in client base and revenue growth. Pa rtnered with creative and product teams to translate complex campaign objectives into compelling messaging and positioning strategies. Managed $20M+ in media investments, optimizing budgets for performance across digital, social, and traditional media. Conducted competitive market analysis and trend forecasting to refine product marketing strategies and campaign effectiveness. Engaged deeply in social listening and audience sentiment analysis, refining marketing approaches to enhance customer engagement. Leveraged analytics tools (Google Analytics, Meta Ads Manager, Kochava, Foursquare) to track performance and iterate marketing strategies.
EDUCATION
SBMJain college
Biology, General
University of New Haven
Master of Business Administration - MBA
ABOUT ABHIJITH M KUMAR
As a Media Specialist at ADMERASIA, I support the media planning and buying process for various clients across different industries. I collaborate with account managers, creative teams, and media vendors to execute and optimize media campaigns that align with the client\'s objectives and budgets. I also leverage my CRM and Digital marketing skills to analyze and report on the performance and effectiveness of media strategies. I have a strong passion for marketing and digital media, which led me to pursue an MBA in Marketing and Digital Marketing from the University of New Haven. During my studies, I gained valuable insights and hands-on experience in data visualization, online marketing, and marketing research. I also had the opportunity to work as a Media Planning Intern at GroupM, where I contributed to the winning marketing campaign for Nespresso and assisted in the media planning activities for the Unilever account. I am eager to learn, grow, and excel in this industry, and to help great brands reach greater heights.
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