Abhijith Shetty
Salesforce Marketing Cloud | Marketing Automation | Email Marketing | Campaign Operations | Loyalty Management
- Role
- Lead - Salesforce Marketing Cloud at UnifyCX
- Location
- Mangaluru, IN
- LinkedIn followers
- 500 followers
About Abhijith Shetty
Salesforce Marketing Cloud | Email Marketing | Marketing Automations | Journey…
Experience
Lead - Salesforce Marketing Cloud
Jan 2015 — Present · Mangalore, IN
Spearheaded the execution of over 100+ digital marketing campaigns, utilizing SFMC’s Journey Builder and Automation Studio for diverse global clients- Developed and implemented customized solutions using HTML and AMPscript, enhancing email personalization and driving customer engagement- Leading a team of 10 engineers, fostering a culture of collaboration and excellence in campaign operations and template coding- Conducted rigorous quality assurance, ensuring error-free email deployments, and maintained a 98% accuracy rate across all campaigns- Analyzed key campaign metrics using SFMC and Google Analytics, presenting actionable insights to stakeholders through comprehensive dashboards.
Skills
- Reporting & Analysis
- Email List Building
- Mobile Marketing
- Customer Loyalty Management
- Crm
- Mobile Applications
- Online Marketing
- Email Marketing
- Customer Journey Mapping
- Mobile Advertising
- Drafting Proposals
- Project Coordination
- Account Management
- Marketing
- Marketing Automation
- Digital Media
- A/B Testing
- Asana
- Management
- Start-Ups
- Product Management
- Exacttarget
- Smartsheet
- Product Marketing
- Team Management
- Analytics
- Digital Marketing
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