Abhijit Singh

Manager @Tata Consultancy Services

IN

Reporting• Identified and monitored business KPIs• Performed EDA to analyze distributions, find correlations and gain an understanding of data• Analyzed and managed the timely flow of business information to the client • Reported client website performance with in-depth analysis of different KPIs such as conversion, CTR, Bounce Rate, and other relevant metrics• Utilized analytical expertise to provide insights and proposals to support business improvements• Generated visualization reports on ad-hoc and scheduled frequency• Developed interactive business dashboards with various visualizations such as Bar graphs, Line graphs, Scatter plots, Heat maps, Treemap, Box plots, and many more• Interpreted and presented data in a manner to communicate findings and InsightsSearch and Navigations• Provided end-to-end consultation to improve internal search and product findability• Evaluate and identify opportunities to improve the performance of enterprise search engine • Deep understanding of information retrieval concepts and applying indexing configuration & relevance tuning• Helped client in search platform migration which include testing of search functionalities and business rule migration• Analyzed and recommended the best possible search experience for different search terms (Low converting, misspelled, Null Searched)• Improved search experience with the help of available business rules such as Synonyms, Redirects, and many more• Developed strategies for conversion rate optimization• Provide search analysis and recommendations for internal campaigns such as Black Friday, back to School, and many more• Provided end-to-end consultation to improve browse and left-hand navigation• Reviewed and updated website taxonomy based on product catalog and search trends• Identified and provided recommendations for product attribute enrichment

Birla Institute of Management Technology

MBA

G.I.E.T. Gunupur

B.Tech

D A V Public School

Schooling