Abhijit Shetty

About Abhijit Shetty

I’m an Ecommerce & Commercial Growth leader with 9+ years of experience building and scaling Beauty and FMCG businesses across DTC, marketplaces, and GCC channels. I’ve owned large-scale ecommerce portfolios end-to-end — from category P&L, pricing, promotions, and inventory strategy to onsite merchandising, conversion optimization, and product launches.Over the years, I’ve worked at the intersection of ecommerce strategy, merchandising, growth, and creative, using data to drive both top-line revenue and sustainable profitability. My experience spans Shopify/DTC ecosystems, Amazon, Noon, Talabat, Careem & regional marketplaces (India & GCC), and subscription-led consumer journeys.A core strength of mine is translating commercial objectives into high-impact onsite experiences — designing ecommerce strategies spanning merchandising, pricing, promotions, channel mix, and launch merchandising that directly improve conversion rate, average order value (AOV), and revenue per visitor, while staying aligned with brand storytelling.I’ve partnered closely with Growth, Creative, Supply Chain, and Finance teams, balancing speed, experimentation, and operational discipline to deliver consistent results. I’m comfortable operating at both strategic and execution levels, and I enjoy building scalable systems rather than one-off wins.I bring a strong understanding of the India, UAE / GCC, ecommerce landscapes, with a passion for data-driven decision-making and brand-building through digital transformation.

Experience

1. Ecommerce Lead

   Traya

   Jul 2025 — Present · Mumbai, IN

   Owned end-to-end category P&L across Amazon and Flipkart, including GMV targets, margin optimisation, and inventory investment decisions- Built annual category forecasts and WBR/MBR frameworks to track GMV, contribution margin, inventory health, pricing decisions, and promotional ROI- Designed dynamic pricing and promotional frameworks, improving contribution margins and maintaining competitive price positioning across marketplaces- Optimized catalogue structure, SEO content, and PDP quality, driving measurable uplift in conversion and discoverability- Led cross-functional teams across marketing, supply chain, finance, and agency partners to align category strategy with campaign execution and inventory availability.Key Impact- Delivered 28% GMV growth through pricing, merchandising, and campaign optimisation- Strengthened category profitability by reducing low-margin promotions and improving promotional ROI.

Education

• Annasaheb Vartak College of Arts Kedarnath Malhotra College of Commerce and E S Andrades College of Science Vasai Road Dist Thane 401 202

  Bachelor of Business Administration - BBA, Business Administration and Management, General

• United World School of Business

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services