Abhijit S.
Head of Marketing - ICICI Pension Fund | Inshorts | Healthmug | MDIM
- Role
- Marketing Manager at ICICI Pension Fund
- Location
- Bhubaneshwar, OD, IN
- LinkedIn followers
- 500 followers
About Abhijit S.
Marketing isn’t just my job—it’s my playground. I read, practice, learn, experiment, and implement, and it\'s a never-ending journey towards becoming a better Marketer. From social media storytelling to data-driven digital campaigns, I thrive on crafting strategies that don’t just grab attention but drive action. Currently steering brand marketing at ICICI Prudential Pension Funds, I blend creativity with analytics to amplify engagement, build trust, and convert audiences into loyal customers. Whether it’s running high-impact campaigns, optimizing Google & Meta ads, or shaping brand narratives on Quora, my focus is always on impact, innovation, and influence. Before stepping into the pension ecosystem, I was leading community marketing at Inshorts, where I scaled news operations from 500 to 1500 stories daily, drove hyperlocal ad revenues to ₹30L in a year, and managed content & engagement teams across geographies. My journey has taken me through e-commerce, digital branding, and performance marketing, giving me a 360-degree perspective on how to make brands stand out in a cluttered market. What do I bring to the table- Brand-first mindset – crafting meaningful brand narratives that connect- Performance-driven approach – balancing creativity with data-backed results- Growth hacking expertise – finding unconventional ways to maximize ROI- People leadership – leading teams, collaborating with agencies, and making things happen- Customer-Centric Ad Strategy – I don’t believe in just running ads; I believe in creating experiences. For me, it\'s not about frequency but the depth—instead of ten 10-second ads, I’d rather run one 1-minute ad in a day that tells a compelling story, resonates emotionally, and stays with the customer long after it\'s over. Beyond work? You’ll find me exploring new campaigns, decoding audience behavior, or probably geeking out over ad performance metrics. Let’s connect and create something remarkable together!
Experience
Marketing Manager
Aug 2023 — Present · Mumbai, IN
Social Media: Managing brand handles and building digital strategies for growth, aligned with our business objectives• Monthly Retainer: Planning and executing media content for social media platforms through agencies• E-mailers: Strategising and developing customer-centric communication• Digital Marketing: Running Google, Linkedin, and Meta Ads for brand awareness and lead generation• Brand presence on Quora: Establishing thought leadership and driving consideration for the brand on the platform used by people to conduct research before purchasing a product• Campaign Management: Planning and executing online and offline campaigns in Pan India• Media Promotions and Performance: Planning quarterly budgets and media spends for campaigns and monitoring performance• Media Requirements for different Channels: Understanding the requirements, developing content, designing through agencies, and getting compliance approval • Website Governance: Ensuring content on the website is correct, updated, relevant, and compliant
Education
Krushna Chandra Bidyapitha, Khordha
X
2010 — 2011
Management Development Institute Murshidabad
PGPM, Marketing
2018 — 2020
Prana Nath(jr) College, Khorda
XI & XII, Science
2011 — 2013
Prana Nath Autonomous College, Khurda
Bsc, Physics
2013 — 2016
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