Abhijit Kulkarni
Performance Marketing Specialist | Google Ads, Meta, SEO, AppsFlyer, Shopify | Lead Generation & ROI-Driven Growth Expert
- Role
- Performance Marketing at Provilac Milk
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Abhijit Kulkarni
I’m Abhijit Kulkarni, a data-driven Performance Marketing Specialist with 9 years of…
Experience
Performance Marketing
Apr 2023 — Present · Pune, IN
Leading end-to-end performance marketing across Google Ads, Meta Ads, and quick commerce platforms (Zepto, Blinkit) to drive brand growth, lead generation, and sales.• Increased monthly subscription sales by 25% through high-converting lead generation funnels and precise audience targeting.• Implemented GA4 and AppsFlyer for advanced attribution and real-time tracking, enabling better budget optimization and channel performance insights.• Executed retargeting and cross-channel marketing strategies, improving repeat customer conversions by 15% and enhancing retention.• Optimised landing pages, ad creatives, and copy through A/B testing and CRO tactics, boosting mobile conversion rates by 25%.• Collaborated with content creators and influencers to scale brand reach and engagement across social platforms.• Managed Shopify storefront enhancements including subscriptions, order tracking, and performance reporting.• Worked closely with sales and CRM teams to analyse lead quality, reduce drop-offs, and improve MQL to SQL conversion efficiency.
Education
Siddhant Institute Of Business Management
Master of Computer Applications (MCA), Information Technology
2007 — 2010
Swami Ramanand Teerth Marathwada University
Bachelor of Commerce - BCom
2004 — 2007
Skills
- Google Analytics
- Web Analytics
- Ppc Bid Management
- E-Commerce SEO
- Html
- Ppc
- Digital Marketing
- Google Adwords
- Smo
- Css3
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