Abhijeet Soni

About Abhijeet Soni

As a Senior Data Scientist at American Express, I specialize in leveraging machine learning and data science to develop hyper-personalized marketing solutions. My focus on Digital Personalization and Decision Science enables me to utilize advanced algorithms and predictive models to deliver measurable business outcomes, including enhanced customer engagement, retention, and revenue growth.Previously, I led operational strategies at Zomato, optimizing logistics, supply chain, and online ordering processes. My data-driven initiatives improved operational efficiency and customer satisfaction across multiple cities, demonstrating the power of analytics in real-world applications.I hold both a Bachelor\'s and Master\'s degree from IIT Kharagpur, where I cultivated a robust foundation in analytics and problem-solving. My leadership abilities were further honed through organizing major student initiatives, such as Spring Fest, which enhanced my project management and collaboration skills. I have also contributed to research projects at the University of Tokyo and Concordia University in Canada, and represented India at various international business conventions, broadening my global perspective and network.I am passionate about fostering a culture of innovation and data-driven decision-making within teams. My expertise spans machine learning, predictive analytics, and operations optimization, enabling me to guide cross-functional teams in tackling complex challenges and driving sustainable business growth. I welcome opportunities to connect with fellow leaders and explore collaborations in the evolving landscape of data science and analytics. Feel free to reach out at a••••••••@gmail.com.

Experience

1. Sr Data Scientist Digital Personalization & Marketing Decision Science

   American Express

   May 2023 — Present · Gurugram, IN

   Developed and implemented data-driven solutions within Credit & Fraud Risk, impacting 25M email accounts and driving $365M in annual revenue.Project 1: Probability to Opt-out Model Transformed model upgrade from Gen 1 to Gen 2 by integrating 23 new features, leading to a ~17.86% reduction in opt-outs and saving $0.6M quarterly. Ensured seamless model deployment by collaborating with MRMG team to integrate the latest governance standards within 80% of the target timeframe.Project 2: Probability to Click Model - AXP’s Web & Mobile App Channel Enhanced prediction accuracy to 81% and achieved a 2.5% Gini lift by developing sequential BiLSTM & GRU architectures leveraging spend-based features. Mentored 3 new hires through a 90-day program, facilitating accelerated learning and seamless team integration.Enterprise-Level Initiatives & Leadership Presented research findings to EVP as part of Branding and Recognition Workstream, contributing to the proposal for dedicated CFR Social Media Handle Organizing member of Colleague Engagement workstreams, driving participation in Funatics (530+ participants), Innovision (300+), Launchpad (65+ interns)

Education

• Kendriya Vidyalaya

  High School, Mathematics

  2001 — 2011

• Indian Institute of Technology, Kharagpur

  Bachelor's Degree and Master’s Degree, Geology and Geophysics

  2014 — 2019

• Shiv Jyoti School Kota

  Intermediate, Mathematics

  2011 — 2013