Abhijeet Choure

About Abhijeet Choure

I\'m a strategic and growth-driven B2B marketing professional with over a decade of experience in industrial marketing, currently leading regional marketing for South and East Asia at Sandvik Coromant.My journey spans from building ground-level marketing communications to leading global product launch campaigns and now shaping regional strategy for a multinational brand. I’ve consistently delivered impactful, measurable marketing initiatives—be it through multi-channel campaigns, digital transformation, or customer experience programs. In my current role, I’m responsible for regional marketing strategy, brand positioning, customer engagement, and sales enablement across diverse and dynamic markets. I lead a high-performing team to translate business goals into effective marketing plans, while also managing customer centers, media relations, and integrated campaigns. Previously, as a Global Campaign Manager, I led high-impact global product launches—collaborating with cross-functional teams and agencies to drive campaign performance across digital channels. This role earned me the Global Top Achiever award in 2021 for clear business results. Earlier in my career as a Marketing Communications Specialist, I managed digital and social media initiatives, customer events, exhibitions, and PR campaigns—most notably winning recognition for the innovative \"IMTEX at Your Doorstep\" initiative. I began my marketing journey at MAN Truck & Bus India, where I developed integrated marketing strategies and implemented both ATL and BTL activities to boost brand visibility and support commercial objectives.What I bring to the table- Cross-functional and Multicultural Team Leadership- Strategic B2B Marketing (Global & Regional)- Campaign Leadership | Brand Strategy | Sales Collaboration- Digital Marketing | Content | PR | Events- Data-driven decision-making and performance tracking

Experience

1. Head of Demand Marketing

   Sandvik Coromant

   Jan 2026 — Present

   I lead a global demand marketing organisation, driving multi-channel programs across digital, social, email, paid media, and events. Our focus is on building high-performing teams, strengthening collaboration across regions, and translating brand preference into pipeline contribution and business outcomes.

Education

• Department of Management Sciences (PUMBA), Savitribai Phule Pune University

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2007 — 2009

• COEP Technological University

  Bachelor of Engineering - BE, Metallurgy

  2002 — 2006

Skills

• Advertising
• Automotive
• Online Advertising
• Business Strategy
• Management
• Strategic Public Relations Planning
• Business Development
• Marketing Communications
• Competitive Analysis
• Market Intelligence
• Market Research
• Social Media Marketing
• Marketing
• Key Account Management
• Marketing Strategy