Abhijeet Singh
Strategy Consulting I Brand Management I Marketing I Communications I Social & Digital Strategy I Investment Promotion I Public Policy I Transaction Advisory
- Role
- Associate Vice President at EY
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Abhijeet Singh
Over my eleven years long career, I have helped global organizations grow – using…
Experience
Associate Vice President
Jul 2017 — Present · Lucknow, IN
Communications strategy, marketing initiatives, brand development, media relations, content development, partnerships & collaborations for various Ministries of the Government of India, Departments of the Government of Uttar Pradesh, Administration of Union Territory of Ladakh and the Government of West Bengal, across consumer & business platforms. Communications outreach and brand positioning for the Government of India’s participation at Expo 2020 Dubai. Brand building strategies, communication & segmentation in line with the government’s vision and objectives. Developing media assets (videos, print creative, artwork & marketing collateral), brand assets (logo, tagline, brand videos & ads) and its media release. Social & digital strategy and campaign delivery, B2C marketing strategy across digital, radio, televisions, outdoor, print, and B2B marketing strategy to execute collaborations and partnerships. PR strategies and campaigns, press releases, keynote speeches, talking points, op-eds, blogs, editorials and newsletters for government leadership on public policy initiatives. Drafting government sector policies, driving the investment promotion portfolio with industry stakeholders and investor community. Policy research & benchmarking, market study, growth projections, mapping various schemes/programmes of the central and state government and aligning the same with the targets and support in finalization of policy implementation plan. Setting government’s public policy objectives, identifying forthcoming policy & regulatory issues and trends that are of importance to its implementation. Suggesting policy changes and its implications to industry for facilitating ease of doing business (EoDB).
Education
Kirori Mal College, University of Delhi
Bachelor of Science (B.Sc.), Statistics
2002 — 2005
Indian Institute of Planning and Management
Master of Business Administration (MBA), Marketing
2006 — 2008
Skills
- Project Planning
- Team Management
- Management
- Product Development
- Analysis
- Account Management
- Vendor Management
- Social Media Marketing
- Web Analytics
- Ppc Bid Management
- Project Management
- Strategy
- Marketing
- Training
- Business Development
- Digital Marketing
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