Abhijeet Prasad

About Abhijeet Prasad

At Samsung Electronics, my role has redefined the retail landscape, orchestrating a strategic overhaul of large store designs and category mapping to elevate the consumer experience. Key partner negotiations and data-driven decision-making underpin our approach, enabling us to surpass sales and margin benchmarks while seamlessly managing product life cycles from inception to retail shelf.With a focus on launching Samsung\'s SES – Large Channel, our strategies are crafted to maintain a competitive edge in the consumer durables sector. The team\'s dedication to retail innovation and market trend analysis ensures Samsung\'s continued leadership, with a suite of promotions and new product launches that resonate with our customer base and reinforce our commitment to excellence.

Experience

1. Merchandising Manager Samsung (Large Stores -dtc)

   Samsung Electronics

   Jul 2018 — Present · Bengaluru, IN

   Business & Commercial leader with full P&L ownership of a Cr D2C Large Format business, responsible for driving revenue growth, margin expansion, inventory efficiency, and differentiated retail strategy across Samsung’s premium portfolio.Scope & Leadership• Full P&L ownership covering revenue, gross margin, pricing, promotion, inventory, and channel marketing budgets.• Team leadership: 10 direct reports and 50+ indirect resources across sales, merchandising, operations, training, and support functions• Strategic stakeholder management across Sales, Marketing, Supply Chain, Finance, Product, and Global HQ teams.Commercial Strategy & P&L Management• Owned and delivered the Annual Operating Plan (AOP) for the D2C Large Format channel, including sales, margin, and cost targets.• Designed and executed category-wise promotion and pricing strategies, supported by rolling 3-month demand planning• Led end-to-end product lifecycle management — from GTM strategy and launch execution to range optimization and EOL liquidation.• Optimized working capital and inventory turns by reducing ageing stock and minimizing end-of-life exposure.Channel & Retail Strategy• Launched and scaled Samsung Experience Stores (SES) – Large Format channel across India.• Defined retail design, assortment architecture, planograms, and category mapping for Samsung and third-party audio brands.• Developed channel differentiation programs to strengthen premium brand perception and conversion. Market Intelligence & Growth Enablement• Monitored competition, price laddering, and affordability trends to inform commercial strategy and pricing decisions.• Identified whitespace opportunities across premium and emerging categories to drive incremental growth.• Oversaw sales operations, training programs, and sample management to ensure execution excellence at store level.

Education

• St.Xavier's College,Ranchi

  B.COM, Accoutancy

  2004 — 2007

• International school of Business &Media,Pune

  Post Graduate Programme in Business Management, Marketing,Area of interest Marketing Communiction,Branding,Sales

  2009 — 2011

• Bishop's School,Ranchi

  High School/Secondary Diplomas and Certificates

  1999 — 2002

Skills

• Inventory Management
• Merchandising
• Sales Management
• Retail
• Competitive Analysis
• Consulting
• Customer Relationship Management (Crm)
• Business Strategy
• Negotiation
• Marketing Management
• Sales Operations
• Sourcing
• Vendor Management
• Market Research
• Store Management
• Team Building
• Management
• Sales
• Crm
• Leadership
• Business Planning
• Forecasting
• Supply Chain Management
• Advertising
• Marketing
• Strategy
• Account Management
• New Business Development
• Business Development
• Brand Management
• Key Account Management
• Marketing Strategy
• Team Management