Abhijeet Mukherjee
- Role
- Head Marketing (India) at Crayon
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Abhijeet Mukherjee
Professional with over 20 years of work experience in Marketing, Business Development & …
Experience
Head Marketing (India)
May 2018 — Present
Taking care of Product Management wrt 360 degree marketing initiatives * Marketing Interlocks & GTM with Channels, Alliances, OEMS wrt Events, Campaigns, Content syndication, Case Studies, Joint Wins etc.* PR & Corporate Communications * Branding Initiatives, Inside Sales, Lead & Funnel Generation * Content Marketing wrt Internal Communication, case studies, articles, blogs, infographics etc.* Media buying & Management * Creation & maintenance of the entire vendor eco-system. Ensuring that the best in class agencies are recruited and are on-boarded for our Marketing initiatives.* Working closely with research analyst to get reports & newsletters pertaining to industry trends, current market scenario etc.* Working with Top Management to create lot of buzz in the market wrt participation in on ground activations & off ground initiatives.* Taking care of the entire digital & social media amplification wrt campaigns, communications etc.* Planning & formulating the Sales Enablement kits wrt EDM`s, Webinars, Video Case Studies, Product Catalogues etc.* Ensuring that Marketing functions as a Profit Center by optimising cost & getting the OEM`s MDF credited in our book of accounts.* Planning & Executing the Product specific Digital Campaigns by profiling & segmenting our database, content curation, microsite & form creation, blog & contributory article creation, remarketing & thereby generation of enquiries
Education
Visvesvaraya Technological University
MBA, Marketing
2002 — 2004
The Oxford College of Mgmt & Engg
MBA, Marketing
2002 — 2004
Indian Institute of Management, Calcutta
Executive Program for Young Managers
2007 — 2008
Skills
- Marketing Strategy
- Market Research
- Marketing Communications
- Brand Management
- Channel
- Sales Promotion
- Product Management
- Team Management
- Vendor Management
- Direct Marketing
- Cross-Functional Team Leadership
- Crm
- Competitive Analysis
- Lead Generation
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.