Abhijeet Kapadia
Chief Executive Officer @Plg Merch
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WORK HISTORY
Chief Executive Officer @Plg Merch
Surat, IN
With 14 years of deep-rooted experience in the textile industry and over 9 years in the D2C (Direct-to-Consumer) space, I bring a unique blend of traditional textile expertise and modern retail strategy to the table.My career began with a hands-on role in textile manufacturing—managing fabric sourcing, development, production, and quality control across woven, knitted, and performance fabrics. Over the years, I’ve built strong supplier networks, streamlined operations, and led product innovation using sustainable and high-performance materials.Transitioning into the D2C segment, I’ve spent the last decade building and scaling consumer-facing apparel brands from the ground up. I’ve worked closely on:Product development based on market trends and customer feedbackBuilding strong brand identities rooted in textile innovationOverseeing supply chains, ensuring both speed and consistency in productionCreating pricing strategies that balance value and profitabilityCollaborating with design, marketing, and e-commerce teams to deliver a seamless customer experienceDriving growth through digital platforms, influencer partnerships, and performance marketingThis dual experience allows me to bridge the gap between textile manufacturing and consumer expectations, ensuring that every product is not just well-made but also market-ready. I thrive in fast-paced, growth-oriented environments where innovation, quality, and customer-centric thinking drive success.
EDUCATION
Veer Narmad South Gujarat University, Surat
Bachelor of Commerce - BCom
ABOUT ABHIJEET KAPADIA
With 14 years of deep-rooted experience in the textile industry and over 9 years in the D2C (Direct-to-Consumer) space, I bring a unique blend of traditional textile expertise and modern retail strategy to the table.My career began with a hands-on role in textile manufacturing—managing fabric sourcing, development, production, and quality control across woven, knitted, and performance fabrics. Over the years, I’ve built strong supplier networks, streamlined operations, and led product innovation using sustainable and high-performance materials.Transitioning into the D2C segment, I’ve spent the last decade building and scaling consumer-facing apparel brands from the ground up. I’ve worked closely on:Product development based on market trends and customer feedbackBuilding strong brand identities rooted in textile innovationOverseeing supply chains, ensuring both speed and consistency in productionCreating pricing strategies that balance value and profitabilityCollaborating with design, marketing, and e-commerce teams to deliver a seamless customer experienceDriving growth through digital platforms, influencer partnerships, and performance marketingThis dual experience allows me to bridge the gap between textile manufacturing and consumer expectations, ensuring that every product is not just well-made but also market-ready. I thrive in fast-paced, growth-oriented environments where innovation, quality, and customer-centric thinking drive success.
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