Abhi Chatterjee

About Abhi Chatterjee

Senior SEO Specialist | Growth-Driven SEO | On-Page & Technical SEO Expert With…

Experience

1. Sr Seo Manager

   Mentalyc Inc

   Sep 2025 — Present

   At Mentalyc, an AI-powered therapy platform, I lead the end-to-end SEO strategy with a focus on scaling organic growth, driving qualified traffic, and aligning content with evolving Google AI-driven search systems.Key Responsibilities: • Develop and execute a holistic SEO roadmap covering technical, on-page, and off-page strategies. • Lead semantic SEO & entity-based optimization to align with Google’s AI search and user intent. • Conduct in-depth keyword research & competitive analysis to identify high-intent opportunities. • Oversee content strategy & optimization, ensuring all pieces follow E-E-A-T, AI Overview readiness, and conversion-driven best practices. • Perform technical SEO audits (site speed, crawlability, Core Web Vitals, indexing, schema). • Collaborate with product, dev, and content teams to ensure SEO is integrated across the funnel. • Track, measure, and report performance with data-driven insights to inform business decisions. • Guide and mentor writers with SEO checklists, workflows, and editorial standards.Key Achievements (so far): • Built an AI-overview optimized SEO checklist to future-proof Mentalyc’s content against SGE/AI-driven results. • Successfully optimized comparison and commercial-intent content, improving CTR and lead conversions. • Ran a successful PR campaign in the USA and Canada for the first time, securing features on Yahoo News, Google News, and top-tier U.S. publications, strengthening brand authority and visibility. • Achieved placements in Google’s AI Overviews for all key articles, with some pages ranking above the AI Overview results. • Drove traffic growth by securing “People Also Ask” (PAA) positions, restructuring content to match user intent. • Recovered and boosted rankings for previously lost-traffic articles, regaining strong SERP positions. • Spearheading YouTube SEO optimization for Mentalyc’s existing channel to expand organic reach across video search.