Abhay Singhal
Growth Manager @CountryDelight | Driving FnV & D2C Category Expansion | Ex-EY, CoinDCX, RapidBox | IIM Indore\'24
- Role
- Associate Growth Manager at Country Delight
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abhay Singhal
Strategy | Growth | Category Systems | Consumer Platforms I work at the…
Experience
Associate Growth Manager
Apr 2024 — Present · Gurugram, IN
I manage the Fruits & Vegetables portfolio at Country Delight, driving both growth and customer relevance for one of the app’s most critical categories (Quick-Commerce). My role involves curating region-wise assortments, planning festive launches (Janmashtami, Navratri, Saavan), and creating differentiated in-app experiences through product positioning and merchandising. I collaborate closely with marketing, supply chain, and design teams to deliver campaigns that not only improve consumer engagement but also strengthen daily purchase behavior. In just over a year, I’ve helped scale category adoption through sharper consumer insights, data-backed decisions, and execution across India.
Education
Indian Institute of Management, Indore
Bachelor of Arts - BA, Business Administration and Management, General
St. Xavier's Sr. Sec. School, Jaipur
10th, General Studies
Indian Institute of Management, Indore
Master of Business Administration - MBA, Business Administration and Management, General
Jayshree Periwal High School
12th, PCM
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