Abhay Singh

About Abhay Singh

Welcome to my LinkedIn profile! I\'m Abhay Singh, a dedicated digital marketing professional with a passion for driving impactful campaigns and delivering tangible results. Currently serving as a Digital Marketing & Research Senior Associate at the Google Operations Center, I excel in crafting and executing dynamic media plans that resonate with diverse industries. Since February 2021, I\'ve been at the forefront of optimizing Google Ads campaigns for sectors including retail, technology, and consumer electronics. My knack for extracting insights from analytics tools empowers me to refine strategies and elevate campaign performance. Over the years, I\'ve honed my ability to collaborate seamlessly with cross-functional teams, ensuring campaigns are not only executed flawlessly but also aligned with overarching advertising objectives. My role involves managing a team of 10 associates, consistently exceeding client SLAs while maintaining a focus on quality. I\'m a firm believer in innovation, having introduced efficiency-boosting delivery models that have yielded significant gains. With a proven track record, my journey at Accenture Solution Pvt. Ltd. from 2017 to 2021 saw me shaping the digital presence of major players like Samsung, Apple, and LG. I specialize in generating insightful reports, nurturing client relationships, and providing actionable recommendations that drive growth. My foundation at Concentrix Daksh Pvt. Ltd.(20••••16) instilled a passion for team cohesion and strategic alignment. Those formative years equipped me with the skills to identify growth avenues, optimize campaigns, and deliver tailored solutions rooted in industry trends. Driven by an unwavering commitment to excellence, I thrive in dynamic environments that demand innovation. Challenges are opportunities for me to push boundaries and explore uncharted territories in the digital marketing landscape.Let\'s connect to explore collaborations, share industry insights, or simply chat about the exciting world of digital marketing. Your journey is my journey, and together, we can make an impact that resonates.

Experience

1. Digital Marketing & Research Senior Associate

   Google Operations Center

   Feb 2021 — Present · Gurugram, IN

   Spearheads the optimization of digital marketing campaigns, consistently exceeding performance targets.> Identifies and implements process improvements that streamline workflows and increase team efficiency by 15%.> Proactively analyses campaign performance data to formulate data-driven optimization strategies across Search and PMAX.> Effectively communicates and presents strategic optimization proposals to Google\'s Campaign Managers, Delivery Managers, and Account Managers.> Successfully identifies and capitalizes on ROI opportunities, leading to significant revenue growth/cost savings for client accounts.> Cultivates and maintains strong relationships with key stakeholders, ensuring alignment and collaborative success.> Leverages expertise in Google Ads, Google Analytics, SA360 to enhance campaign effectiveness.> Contributes to the development and implementation of initiatives aimed at creating operational efficiencies within the team.> Successful Project (implemented with STAR (Situation, Task, Action, Result) Method):> Major Campaign Optimization: Successfully optimized Search and PMAX campaigns for a Major client. This involved implementing advanced bidding strategies, restructuring ad groups, and refining keyword targeting.> Achieved a 20% increase in conversion rate and a 15% reduction in cost-per-acquisition within 3 months.> Client ROI Improvement Project: Led a project focused on improving the ROI for a major client\'s Search and PMAX campaigns. By conducting a comprehensive performance audit and implementing a new audience segmentation strategy.> Achieved a 10% increase in lead quality and a 10% decrease in overall campaign spend over 3 months. This success was presented to and well-received by Google\'s Account Management team.

Education

• Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

  Bachelor of Computer Application

  2007 — 2010

• Punjab Technical University

  Master of Computer Applications - MCA

  2012 — 2014