Abhay Pillai

Senior Media Planner @IPG Mediabrands

Pune, IN

Responsible for Prisma campaign data inputting in a timely manner, bookingcampaigns in accordance with media plan• Work with the teams based in our Global offices to upload & setup of campaigns forDigital buys• Issue campaign RO and track campaign performance to ensure it is delivering as perthe goals• Facilitate the trafficking process by issuing Digital trafficking sheets and InsertionOrder Release Forms• Competitive reporting and analysis• Collect creative specifications and manage digital trafficking requirements for theAd Ops team• Be responsible for billing discrepancies and produce resolutions• Update media flowcharts based on campaign flights• Supporting campaign setup, including ad trafficking, targeting, and trackingimplementation• Coordinate with internal teams to gather campaign requirements, includingtargeting parameters, creative assets, and budget allocation• Monitor and troubleshoot campaign delivery issues, ensuring timely resolution tominimize impact on campaign performance and other ad-hoc tasks related toplanning and buying operations• Continuously monitor campaign performance, including key metrics such asimpressions, clicks, conversions, and return on ad spend• Participate in departmental projects as requested

Indus Business School

Post Graduate Diploma in Management, Finance Management

St. Joseph's Co-Ed School, Bhopal

Business/Commerce, General

Bhopal school of social sciences

BCom (hons.), Business Administration and Management, General