Abhay Godbole

Brand Head - Creative and Communication Excellence @Motilal Oswal Financial Services Ltd

Mumbai, IN

Brand Strategy & Architecture• Define and maintain a unified brand vision across all LOBs while allowing for individual brand nuances• Created new brand guidelines aligning each LOB with the group’s core identity• Ensure consistency in messaging, tone, and design across platforms and geographiesIntegrated Marketing & Communication• Leading development of 360° campaigns (ATL, BTL, Digital) for product launches, initiatives, and seasonal pushes.• Develop marketing playbooks customized for each LOB’s audience segment (retail, HNI, institutional).Consumer & Market Insights• Leading insight mining across consumer cohorts to inform brand positioning and content.• Translating research into actionable communication and product opportunities.Digital & Content Strategy• Overseeing content frameworks and social calendar to ensure high engagement and consistency• Guiding social media, influencer strategy, and owned media assets across LOBs.Creative Excellence & Governance• Leading all creative development—film, print, OOH, digital assets—for key campaigns across business units• Establishing brand guidelines and ensure adherence across internal teams and agencies• Encouraging design and storytelling innovation while maintaining brand integrityCross-LOB Collaboration & Alignment• Serving as the strategic link between CXOs, business heads, and marketing teams across LOBs.• Driving synergy between product, sales, and marketing to ensure integrated GTM execution.• Influencing business thinking with a brand-first approach across LOBsTeam Leadership & Partner Management• Building, mentoring, and leading an in-house brand and marketing team across verticals• Managing external partners- creative, digital and production, ensuring timely and quality delivery• Fostering a culture of agility, ownership, and creativity

Bhavans

BSc, Chemistry

Chetana's R.K. Institute of Management & Research (Mumbai University)

MMS, Marketing;