Alex Goldberg

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALEX GOLDBERG

I am a self-driven, analytical Marketer who thrives in fast-paced environments with proven ability to execute during product launches and acquisitions. My experience in the Pharmaceutical/Biotechnology industry has been focused in different aspects of Marketing, including both Market Access and HCP Marketing.Some of my key accomplishments include:1) Award recognized project management which required in-depth financial and risk analysis, surveying of internal and external stakeholders, as well as cross-functional and cross-alliance teamwork, resulting in >$0.5M in savings the next year.2) Transitioned and revamped a brand’s customer messaging tool for multiple indications, resulting in savings of ~$300K, as well as a platform that was better integrated with internal dashboards.3) Built and led training modules for 500+ field sales representatives across an alliance for multiple brands demonstrating use and value of resources and tools for access messaging.4) Spearheaded an unbranded, pre-approval omni-channel campaign, and implemented a first-of-its-kind LinkedIn page to communicate directly with target audience (HR Managers, Employers and Payors).