Abena Oteng

Retention Strategist @KULIN

CA

I focus on helping DTC brands build and optimize email and SMS marketing strategies using Klaviyo. My role involves creating effective retention initiatives, developing flow and campaign strategies, and using data to make informed decisions that drive long-term growth and increase customer lifetime value. I collaborate closely with clients, designers, and copywriters to ensure campaigns align with brand goals, while staying up-to-date on industry trends to deliver impactful results.

University of Calgary

ICT 580 HTML5 and CSS3 Course

Mount Royal University

Bachelor of Business Administration (B.B.A.), Marketing

Growclass

Master Growth Marketing, Marketing