Abe Martinian

About Abe Martinian

Sales Strategy and Enterprise GTM leader who loves turning complex market challenges into scalable growth solutions. I build sales strategies and go-to-market frameworks that help enterprises navigate their cloud and AI adoption. I specialize in competitive strategy, strategic planning, and creating frameworks that actually drive customer acquisition and market share growth.What I do best:• Develop competitive strategies that win against major players in cloud computing• Design sales strategies and go-to-market frameworks that accelerate enterprise customer acquisition• Lead strategic planning processes that influence major investment decisions• Turn market intelligence into actionable sales and growth strategies• Build cross-functional alignment between Sales, Marketing, and Finance teams• Create data-driven approaches that simplify complex technology adoptionCore expertise:• Sales Strategy & Revenue Operations • Enterprise GTM Strategy & Competitive Positioning • Go-to-Market Strategy & Market Development • Cloud Computing Strategy • AI Strategy & Strategic Planning • Executive Stakeholder Management • Advanced Analytics & Market IntelligenceMy background spans high-growth environments from Indeed, Meta, AWS, and GitHub always focused on driving measurable business impact in enterprise software and B2B SaaS environments. I thrive in roles where strategic thinking meets execution - whether leading initiatives or diving deep as an individual contributor on complex sales strategy challenges.Always interested in connecting with fellow strategists and leaders who are passionate about driving real business transformation through smart sales and go-to-market strategy.

Experience

1. Principal, Revenue Strategy & Planning

   GitHub

   Dec 2025 — Present

Education

• Towson University

  Bachelor of Science - BS, Business Administration and Management

  2010

Skills

• Digital Strategy
• Client Services
• Selling
• Marketing
• Sales
• Email Marketing
• Account Management
• Lead Generation
• Integrated Marketing
• Direct Marketing
• Online Advertising
• Digital Media
• Mobile Marketing
• Digital Marketing
• Relationship Marketing
• Customer Service
• Advertising
• Market Planning
• Management
• Advertising Sales
• Sports Marketing
• Social Media Marketing
• Media Planning
• Marketing Communications
• Facebook
• Leadership
• Sponsorship