Abel Joy

About Abel Joy

Accomplished marketing and advertising professional with 11+ years of diverse experience…

Experience

1. Senior Manager - Brand Communications

   Rebel Foods

   Mar 2022 — Present · IN

   Ideate, plan and execute social media campaigns that build relevance, salience, and awareness for the brand Leading social media content and communication for F&B brand Sweet Truth, The Biryani Life & The Good Bowl Align social media campaign goals to business goals by working closely with the brand management team Collaborate with social media influencers, relevant community pages, celebrities, etc during campaign period for campaign extension, brand building, saliency and sustenance Plan and create digital asset with relevant artists for the brand for running paid ads online Allocate & plan for yearly social media budget Maintain healthy and fruitful relationships with third-party vendors like Film Production houses, Influencer Marketing Agency, Artist Management companies Allocate & plan for yearly social media spends Social Media campaigns successfully executed – 1. Sweet Mom of Mine2. My Super Day3. BFFM’s (Box Of Fun-Filled Muffins) Friendship Day Campaign4. My Sweetest Bond Raksha Bandhan Campaign

Education

• Xaviers Institue of Communication

  Advertising and Marketing communication

  2012 — 2013

• Maharshi Dayanand University

  Bachelor of mass media

  2009 — 2012