Abeera Hassan
Senior Brand Manager- Ferrero Rocher (Core and Seasonal) @Ferrero
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WORK HISTORY
Senior Brand Manager- Ferrero Rocher (Core and Seasonal) @Ferrero
CA
Managed $129M portfolio, driving +5% growth,+1.8pt market share, and +3.6pt HHP through strategic seasonal planning and innovation.• Led new product development from concept to shelf, identifying white space via Nielsen insights and aligning with global teams.• Owned 360° marketing campaigns across media, PR, influencer, and retail, optimizing ROI and consumer engagement.• Developed pricing strategies and collaborated with Sales, Finance, and Operations to ensure financial viability of launches.• Co-developed creative campaigns with U.S. team, ensuring Canadian market relevance and legal compliance.
EDUCATION
Beaconhouse School system
O-Levels
Institute of Business Administration (IBA)
Bachelor of Business Administration (BBA), Marketing
DHA College for Women, Phase 8
Intermediate, Pre-Engineering
ABOUT ABEERA HASSAN
A Seasoned marketing professional with over 12 years of local and international experience in consumer-packaged-goods brand marketing, consumer insights and trade marketing. Responsible for leading successful product launches working closely with cross functional project team; liaising with trade marketing to develop Go to market strategies and implementation of several nationwide marketing campaigns to drive relevant marketing objective, hence driving growth for the business (Ferrero Pralines:+5% vs YA, Tic Tac:+11% Vs YA, Tweezerman:+50% Vs YA, Nido Fortigrow:+7% Vs YA).
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