Abdur Rahman

About Abdur Rahman

With nearly 2 years of experience managing high-performing Google Ads campaigns (Display & Demand Gen) at Cognizant, I specialize in crafting and optimizing data-driven digital marketing strategies that drive measurable growth and customer engagement. My role involves full-cycle campaign management — from setup and segmentation to performance analysis and strategic scaling.Before transitioning into digital, I honed my communication and sales skills on the ground as a face-to-face fundraiser for UNICEF. That experience taught me the value of storytelling, empathy, and real human connection — skills I now apply in the digital space to connect brands with the right audience. Core Skills:Google Ads (Display & Demand Gen)Campaign Strategy & OptimizationAudience Targeting & SegmentationPerformance Analytics & ReportingConversion Rate Optimization (CRO)Client Communication & CollaborationI’m passionate about using data to tell stories, build brand visibility, and deliver results. Always learning, always evolving — I\'m looking to grow in a role where creativity, analytics, and marketing intersect. Let’s connect — whether to share insights, collaborate, or explore opportunities!

Experience

1. Process Executive

   Cognizant

   Oct 2023 — Present · Gurugram, IN

   Google Ads specialist

Education

• Raj Kumar Goel Institute of Technology, Ghaziabad

  Bachelor of Technology - BTech

  2017 — 2021

• Jyoti Niketan School(ICSE)

  X & XII

  2003 — 2017