Aimee U.

About Aimee U.

I am a marketing and brand specialist with proven experience in the global beauty and cosmetics industry, having worked with leading companies in both France and the United States. In France, I contributed to international brand strategy and product launches at L’Oréal, gaining first-hand exposure to luxury cosmetics, cross-market positioning, and multicultural consumer engagement. In California, I expanded my expertise at Benefit Cosmetics (LVMH Group), where I focused on digital marketing, influencer collaborations, social media campaigns, and experiential retail activations that strengthened brand visibility and customer engagement across the U.S. market. I bring a strong combination of global perspective, creative marketing execution, and data-driven decision making. Passionate about brand storytelling and consumer insights, I thrive at the intersection of strategy and creativity, helping beauty brands grow and connect with audiences worldwide. Core Skills: Brand Strategy · Digital & Social Media Marketing · Market Research · Product Launch · Event & Retail Activation · Consumer Insights · Cross-cultural Communication

Experience

1. Marketing Manager

   Benefit Cosmetics

   Nov 2019 — Present · San Francisco, CA, US

   Responsible for Benefit Cosmetics\' brand communication, digital marketing and promotional activities in the US market;Planning and executing social media and online campaigns to increase the brand\'s reach among young consumers;Coordinate with other LVMH brands on collaborative projects and participate in cross-brand co-marketing;Analyze market data, consumer feedback and competitor trends to optimize marketing strategies;Support offline experiential activities and retail channel activities, including department store counters and flash camps.

Education

• Allama Iqbal Open University

  Bachelor's degree

  2019 — 2023